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For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.Any follow-up messages between the two members are free after the communication has been initiated.In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? " addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.Ashley Madison also has a real-time chat feature where credits buy a certain time allotment.The site allows users to hide their account profiles for free.
Unlike or e Harmony, Ashley Madison's business model is based on credits rather than monthly subscriptions.
It was founded in 2002 by Darren Morgenstern, with the slogan: "Life is short.
Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.
By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.
More data (including some of the CEO's emails) was released on August 20, 2015.